You’ve probably heard us talk about Jessie from In the Daylight a bit recently – she’s the super talented illustrator who designed the Dream a Little Dream illustration for our colouring in competition!
We love Jessie and all that she does. Which is pretty lucky because we get to see her every day! We share a studio together at Light Space in Brisbane, so every day we’re surrounded by her beautiful illustrations and typography, we watch her creating her oh-so-cute family portraits, and we got to high five her when she launched her new range of stationery just 6 weeks ago!
The Goodnight Society intern Emily recently sat down with Jessie to find out more about what makes her tick and what inspires her big dreams.
Tell us your story?
I started off with a degree in Interior Design but I really loved the graphic side of it more so decided to pursue that further. I felt more drawn to it as an art form and hopefully a career.
After I finished my bachelors in Graphic Design, I bounced around a few agencies before getting into business with a colleague to start a stationery brand. We grew a great business, but decided to go our own separate ways and focus on our different dreams.
I learnt a lot from this experience, so I didn’t feel too out of my depth when I launched my own brand. I spent about 6 to 8 months designing the new range, choosing the stock and suppliers, building my website and social media and learning a lot more along the way. My husband has since joined me on this journey. He takes care of all the accounts and technical side of things while I focus on the fun creative stuff 🙂
We only launched six weeks ago, but we’ve been doing really, really well, which is really exciting and a great validation for all the hard work we have put in.
What inspired you to make your dreams a reality?
I really couldn’t see myself doing anything else. I love what I do and thinking about getting a corporate graphic design job was just like… ooooooh no! What I do doesn’t feel like work – so it’s amazing that I can actually make it my career. It is absolutely my dream.
What inspires your amazing designs?
I love the simplicity and uniqueness of everyday items. My illustrations, from coffee cups, to glasses of wine, to balloons – I just love making them something fun and the real hero of a print or greeting card.
Who would you most like to get into bed with?
There would be so many different homeware brands that I would love to collaborate with, but my ultimate dream would be to have some of my illustrations on surf wear brands like Volcom or Hurley. I was and still kind of am a punk skater girl at heart and I worshipped these brands growing up. I feel like it would be a little dream come true for my younger self.
What’s a little dream that you’ve accomplished recently?
That’s a tricky one, I’ve been focusing on my launch so much that it’s taken up all of my time! But because my husband and I are only new to Brisbane we like to explore different places each weekend so we’re heading up to the Sunshine Coast Hinterland to Cooroy on the weekend and we’re so excited to just go off the grid and have a bit of time out.
If you were a colour, what colour would you be?
Definitely white! Even thought that’s not technically a colour. Its just very classic and understated and you can do lots with it.
Describe your perfect night in.
Definitely snuggling on the couch with my two Samoyeds and my husband (if there’s enough space on the couch, he’s the fourth wheel) and just watching something silly. At the moment we are loving Brooklyn 99 and The Unbreakable Kimmy Schmidt. So funny.
Describe your perfect night out.
Definitely a couple of champagnes, cocktails and some dancing! I absolutely love dancing, especially to trashy pop music or a bit of RNB.
What’s something on your bedside table you can’t live without?
There are so many things on my bedside table, but definitely moisturiser.
What’s your favourite midnight munchie?
I’m not a big midnight muncher, but if I’ve had a big night out, definitely drunk pizza.
Do you have a bedtime ritual and if so, what do you do?
Very much so. According to my husband, it’s out of control!
First I have to put my dogs out for a quick run before they come inside for the night, because if they’re not inside with me they lick toads and get high. Then I have to have a cold glass of water – and it has to be chilled, but no ice. Then I make a hot water bottle – I am addicted to hot water bottles! After that, I brush my teeth, wash my face, and wash my hands. Then I get into bed, where I have all of my moisturising and lip gloss applying to do. I’ve got to make sure I’ve got my eye mask on for the morning as I’m a very light sleeper. Finally, I usually play Bejewelled on my phone until my brain shuts down…..although sometimes I use my machine that plays rain noises if I need to drown out my husbands snoring! All of this takes about half an hour all up!
If you could go to the airport right now and jump on a plane to anywhere, where would you go and why?
I would go to Europe, with Paris as my first stop. I’ve never been to Europe so that’s my next big dream trip.
What’s the worst advice you were ever given about chasing your dream?
I’ve been pretty lucky to have really supportive people around me but probably the worst bit was when people would say that you’re not going to make any money., Particularly in the creative industries, people believe that you’re not going to make any money and it’s just going to be a hobby. But I believe that if you’re very smart and business minded about it you definitely can. You just have to know your market and know where the gaps are.
If you could tell people three things to do to make their big dreams come true, what would they be?
1. Find your point of difference, what can you offer your industry that no one else can – especially in the creative industries you need to do something that’s a bit different or better than what someone else has done.
2. Keep your brand and products consistent. Tell a cohesive story, from your Facebook, to your Instagram, to your website – you want someone to look at it and know it’s your work.
3. Create an audience that’s excited about what you do because you can launch your big dreams but if no one’s there to hear it no one will listen to it.
Your cheesiest big dream quote:
“Doubt kills more dreams than failure ever will.”
Which is very true!